META社フェイスブック、なりすまし偽広告

有名人になりすましたSNSの偽広告詐欺の被害者4名がMETA社を提訴しました。

Four victims of imposter scams have sued the Japan unit of US IT giant Meta for damages, saying the operator of Facebook and Instagram has failed to verify the authenticity of social media ads.

※imposter〔他人に成り済ます〕詐欺師、詐称者、偽者、替え玉

※scam〈話〉（信用）詐欺、詐欺事件、悪徳商法　➾fraud

The four plaintiffs, who are in their 40s to 60s, filed the lawsuit with the Kobe District Court.

高い投資利益を唄った広告の被害者になったと主張しています。

The plaintiffs say they fell victim to adverts posted on Facebook offering high investment returns and which used images of wealthy celebrities like Japanese billionaire Yusaku Maezawa.

※fall victim to～の犠牲［被害者・餌食］になる、～の被害に遭う、～の毒牙にかかる

※advert　（英口語）広告＝advertisement

※investment returns投資利益　returns複数形で収入、収益、利潤

はびこっているなりすまし詐欺

The lawsuit comes as cases of fraud by celebrity impersonators on social media ads are increasing.

※impersonator他の人に成り済ます人、物まね役者

Fake ads luring victims in to make investments “endorsed” by well-known businesspeople run rampant on social media.

※lure　悪などに誘い込む

※endorse　裏書きする、支持する

※run rampant　はびこる、流行する

実業家の前澤友作さんが、肖像権を侵害しているなどと主張し、広告の掲載停止と損害賠償を求めています。賠償金は1円。

In the lawsuit filed with Tokyo District Court, Maezawa sought an injunction against such ads and the payment of 1 yen in damages from the U.S. company, previously called Facebook Inc., and its Japanese unit, claiming that they violated his portrait and other rights by allowing the ads to be displayed.

※injunction《法律》禁止命令、差し止め命令

※肖像権　image right、portrait rights／right of publicity

これまで取り下げを求めてきましたが埒が明かず、生成AI広告も出現したことにより提訴に踏み切ったということです。

When Maezawa and Horie requested Meta to take down fake ads falsely endorsed by them, the U.S. company reportedly responded that the ads were not illegal. Meta also said that it was not possible to take down every ad due to a large number of them. Fake videos, which appear to have been created with the use of generative artificial intelligence, have also been found online.